Google Ads Integration: Information & Setup

With Google Ads conversion tracking, you can see how effectively your ad clicks result in opt-in leads captured by Hushly.

Since leads captured by Hushly are verified with your prospects’ LinkedIn profile prior to publishing to your marketing automation platform (MAP), these conversions are considered offline Google Ads conversions.

The three actions you must accomplish in order to successfully integrate Hushly with Google Ads.

• Enable Offline Conversions in your Google Ads account.
• Connect Hushly with your Google Ads.
• Configure conversion attributes for Hushly Assets.
  
  

Creating an Offline Conversion Action in Google Ads

In order to publish offline conversions from Hushly, first add Offline Conversions in Google Ads. To enable offline conversions in your Google Ads account:

1. Login to your Google Ads Account.
   
   
2. Click Tools & Settings > Conversions. 
3. Click +New Conversions action to add a new offline conversion. 
4. Select Import from the Start tracking conversions page.
   
5. Click the Track conversion from clicks from Other data sources or CRMs. Click Continue.
      
6. Configure the field values as shown below:
   • Goal and action optimization: Converted Lead.
   • Conversion name: Hushly Conversion.
   • Value: Don't use a value for this conversion action (not recommended).
   • Count: One conversion.
   • Click through conversion window: 90 days.
   • Attribution model: Use search attribution > the Last click. Important: Note down the Conversion name entered above. Use this conversion name to configure the Asset / Experience / Stream custom fields, to track the offline conversions from Hushly.
     
     
7. Click Create and continue. Configure the values for 
   • Method for measuring offline conversions: Google click identifiers, and 
   • Import offline conversions: API.      
8.  Once complete, click Done. The Conversion actions tab page displays the configuration:Note: As per Google, you must wait for 6 hours after the creation of Offline Conversion before you start publishing the Conversions

Connecting Hushly with Google Ads

This section shows how to set up Hushly to export lead data into Google Ads, and connect Hushly with Google Ads:

1. From the Left Nav Menu, click Setup > Integrations.
    
2. On the Integrations page, click +New Integration to add Google Ads.
    
3. From the Integration pop-up window, click Google.   
4. On the Google Ads page, enter your organization’s Google Ads customer ID. Note: When you enter the Customer ID, make sure to remove any hyphens. Click here to read up on How to find your Google Ads Customer Id
      
5. Click Connect to Google. You are then asked to log into the Google account.
   
   
6. On logging into your Google account, Google displays the following message asking for permission.     
7. Click Allow to complete Hushly’s integration with Google Ads and you are redirected to Hushly. Hushly displays the following custom fields.   
8. When the integration is complete, Hushly creates the following custom fields with the default values:

   Entity	Field Name	Data Type	Default Value
   Lead	Google Click Id	String	{{queryParams.gclid}} Google Click Id
   Asset	Conversion Name	String	Asset.Conversion Name
   Asset	Conversion Value	Number	Asset.Conversion Value

   
   
9. Click Save.
   
   

Configuring the Conversion Attributes for Hushly Assets

To configure the conversion attributes for Assets:

1. From the Left Nav Menu, click Assets.
   
   
2. Click the Asset.
   
   
3. Click Setup. In the Custom Fields section, Conversion Name and Conversion Value fields are available. These fields will be automatically created when you connect your Hushly Account to Google Ads.
    

4. Enter the Conversion Name and Value. Make sure the Conversion Name matches the name of the Conversion that you created in Google Ads.
   
   
5. Whenever a lead is generated via this Asset, an offline conversion is published to your Google Ads based on the values of the Conversion Name and Conversion Value fields.
   
   

Disconnecting Hushly from Google Ads

1. Click Disconnect. Hushly asks you to confirm the action.
   

2. Click OK.
   
   
   
3. A confirmation message shows up and the Integration does not reflect on the Integration results page.