Publishing Hushly Activities to HubSpot

Hushly integrates directly with HubSpot to publish key visitor engagement activities in real-time, enabling better lead tracking, segmentation, and automation. Once the HubSpot integration is configured in your Hushly account, the following activities are automatically pushed to HubSpot for each identified visitor. These activities, such as Content views, Form Submits, and Content Downloads, are pushed to HubSpot.

Available Activities for Publishing to HubSpot

Hushly supports publishing the following activities to HubSpot:

Content View - Triggered when a visitor views content within Hushly modules like Experiences, Hubs (Smart NLP Pages), or ABM Pages.

Form Submit - Triggered when a visitor submits a Hushly form to access gated content on Experiences, SNLPs, or ABM Pages.

Content Download - Triggered when a visitor clicks the download link from the email received after form submission.

How to Enable Activity Publishing

To publish Hushly Activities to HubSpot, follow the steps below:. 

1. From the Left Nav Menu, click Setup > Integrations. 
2. The Integrations listing page displays all available integrations. Click Edit next to the HubSpot integration to modify its settings. 
3. The Integration page is displayed. Click Settings. 

4. The HubSpot Settings pop-up opens, displaying the Content View, Form Submit, and Content Download toggles disabled by default.
   

5. Toggle the Content View, Form Submit, and Content Download switches to Yes, and click Save.

   
   

6. A success message is displayed.

Activity Publishing Behavior

Known Person in HubSpot:

If the visitor is already known in HubSpot (identified via a valid HubSpot cookie), all tracked activities are immediately published to HubSpot. This includes content views, form submissions, and content downloads. These activities appear in real time in the contact's Activities, ensuring your HubSpot instance has up-to-date engagement data for existing leads.

Anonymous Person

If the visitor is anonymous (not identified in HubSpot), the activities are queued temporarily. These include views and other interactions before the visitor is identified. Once the visitor submits a Hushly form and downloads the content actions that typically identify the lead, the queued activities are then published to HubSpot and associated with the newly identified contact record. This ensures no meaningful engagement is lost, even if the visitor was initially anonymous.

API usage:

The activity publishing feature uses HubSpot API calls. Based on your account subscription, it's important to consider your expected traffic and engagement volume.

We recommend enabling only the activity types that are most relevant to your use case - Content View, Form Submit, and Content Download to optimize API usage and stay within your daily quota.

Recommendation

To ensure that visitor interactions on your Hushly Hubs are accurately tracked in HubSpot, it is recommended to add HubSpot's UTK (User Token) Code to each Hub. This can be done by navigating to the Hub, selecting the Custom Code section, and inserting HubSpot's UTK Code into the Header as appropriate.

Implementing HubSpot's UTK Code is especially important if you want to take full advantage of HubSpot's behavioral tracking, lead scoring, and engagement insights for your Hushly Hubs.

Related Topics:

HubSpot Integration: Information & Setup