6sense Integration Guide

Modified on Fri, 19 Apr 2024 at 09:46 AM

Account-Based Sales and Marketing require rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.

Integrate 6Sense with Hushly:

To configure 6Sense as a Hushly data provider.

Contact your 6Sense representative to get your 6Sense Details API key.
Share this API key with Hushly's representative to setup 6sense as a Data Provider for your Hushly Account.

Available 6sense Attributes:

Once 6Sense is successfully configured the following additional 6Sense data attributes become available and can be used in Hushly.

City
State
Country
Region
Company Name
Company Size
Revenue Range
Industry, Domain
Segments
Buying Stage
Profile Fit
Profile Score
Intent Score

Segment Data Source	Property
Buying Stage	String A 6sense AI-derived in-market prediction of the likelihood to open an opportunity in the next 90 days for a particular product category. Value to use in the Segment Builder - Purchase, Decision, Consideration, Awareness, or Target.
Intent Score	Number The numerical intent score that is tied to a specific buying stage. Value to use in the Segment Builder - numerical range 0-100.
Profile Fit	String Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM. Value to use in the Segment Builder - Strong, Moderate, or Weak
Profile Score	Number The numerical profile fit score that is tied to a specific profile fit. Value to use in the Segment Builder - numerical range 0-100.

Best Practice:

Segments are a group of users whose data attributes match specific filter criteria.

While it’s possible to define a user segment in each Hushly experience or stream, it’s best to define a user segment once and use the defined segment as needed within a Hushly experience or stream.

You could define a Hushly segment either by

Mapping a Hushly segment to a 6Sense segment that exists in your 6Sense account.
or
Build a segment in Hushly using any of the above 6Sense data attributes.

Defining a Hushly segment that is mapped to an existing 6Sense Segment:

Select 6Sense.Segments in the LHS field, a comparison operator, and select a 6sense Segment from the dropdown

Defining Hushly segment using 6sense Attribute:

Select the LHS field, a comparison operator, and enter a text value or pick from a list.

Not seeing your Segments?

After creating a segment in 6sense, it can take up to 24 hours for it to show up in the dropdown in Hushly. So if you've just added it, give it a day.

6sense requires that you publish your desired segments so they can be used with the 6sense API. If you do not publish your segments in 6sense then they will not appear within Hushly.

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