Lead Generation with Hushly

Modified on Tue, 26 Nov at 5:04 AM

The ROI from lead generation—representing the number of prospective customers interested in your company's offerings—is the lifeblood of your business. How does Hushly help boost lead generation?

With Hushly, you have:

Control of what content you want to advertise or showcase.
The choice of how to promote content on your website using Hubs, Experiences, Web Personalization, and Web Cards.
Content alignment for audiences based on their content consumption history.
Reporting on which assets are most viewed and downloaded by users to prioritize the content users value most.

By leveraging these metrics, you can significantly boost lead generation. Hushly customers, on average, see a 51% increase in leads generated.

With Hushly, you can gate the content on your website to collect users' business emails, granting them access to view and download the content. This content can include assets already published on your website or those uploaded directly to Hushly’s servers.

Hushly’s lead generation process is GDPR and CASL compliant. When a user seeks to download an Asset, these events occur:

The user views and reads the preview of the Asset.
When the user scrolls down to the end of the preview or clicks the Download button, Hushly asks the user to provide a business email to access the Asset in its entirety.
The user enters the business email in the pop-up window. Hushly does not accept public emails such as xyz@gmail.com, or role-based emails such as sales@xyz.com, marketing@xyz.com, or support@xyz.com. This policy is in line with the lead generation strategy that Hushly was built with.

When the user selects a GDPR country, the appropriate GDPR workflow is presented to gather the opt-in consent as required.
When the user applies a valid email address, they receive a branded email configured for the Asset with a download button.
For GDPR counties, a pop-up window is triggered and requests for permission to share the user’s enhanced business profile. The user must give their permission to proceed and download the content.
When the user clicks the Download Now button, the user is taken to a page where they can download the Asset or view the video.
The Data Librarian verifies and enriches the lead and the lead is published to your Marketing Automation Platform (MAP), i.e, Marketo.

View you published leads by clicking Leads from the Left Navigation Menu.