Conversion Funnel: Lead Generation Data through Reports

Modified on Tue, 31 Aug 2021 at 08:36 PM

You can use the conversion funnel to view and organize the data about Hushly’s performance. Using the Conversion Funnel page, you can:

Understand the search criteria.
Generate reports.

Understanding Primary and Secondary Dimension Parameters

You can generate Hushly reports, using the following parameters on the Primary and Secondary dimensions.

Note: The parameter you select on the Primary Dimension will not be available for the Secondary Dimension. Also, the trigger type parameter is available only for the Secondary Dimension.

Reporting Parameters for the Primary Dimension	Reporting Parameters for the Secondary Dimension
Asset	Asset
Experience	Experience
Stream	Stream
Web page	Web page
Device type	Device type
Traffic medium	Traffic medium
--	Trigger type
Campaign	Campaign
Source	Source
Medium	Medium
Content	Content
Term	Term
Date	Date
Week	Week
Month	Month

Understanding Reporting Parameters

When you select various parameters for the primary and secondary dimensions, the data is organized across the following reporting parameters:

Reporting Parameters	Description
Page Views	The number of users who visited the webpage or landing page managed by Hushly on your website.
Your Submits	The number of users who filled your organization’s web forms.
%YS	Percentage of users who submitted information using your organization’s web forms.
Content Views	The number of users who saw a Hushly experience launch.
% CV	Percentage of users who saw a Hushly Experience launch.
Engagements	The number of users who scrolled through at least one page of content.
% Eng	Percentage of users who scrolled through at least 1 page of content after they saw an Experience launch.
Rejections	Invalid business emails entered by users.
% Rej	Percentage of users who submitted incorrect email addresses using the Hushly opt-in form.
Valid Hushly Submits	The number of valid business emails submitted using the Hushly opt-in form.
% HS	Percentage of valid business emails submitted using the Hushly opt-in form.
Email Verified	The number of users who have clicked the Download button in the email sent to them after opting in using the Hushly form.
% EV	Percentage of users who verified that they own the business email that they submitted using the Hushly opt-in form.
Leads	Data librarians enrich the verified leads with data from LinkedIn and publish the leads.
% Conversions	Percentage of users published as leads by Hushly.

General Conversion Funnel Reports

Some of the most popular Primary and Secondary Dimension parameters used to generate reports are listed here:

Primary	Secondary	Usage
Experience	None.	This report showcases the performance of landing pages since Hushly is deployed on your website. (Usually, one Experience is configured on one landing page.)
Web page	Experiences	When more than one Experience is configured on a webpage, use this report to know the improvements in lead generation for all Experiences on a webpage.
Device type	None	This report brings out the leads generated per device type since Hushly is deployed on your content.
Device type	Experience	The report showcases lead generation based on device type for all Experiences since Hushly is deployed to manage your content.
Source	None	This report shows lead generation by a specific source since Hushly is deployed to manage your content.
Week	None	This report shows lead generation during the past week.
Month	None	This report shows lead generation during the past month.

Generating a Conversion Funnel Report

From the Left Nav Menu, click Reports > Conversion > Conversion Funnel.
You can select the following parameters as the primary dimension:
On the Conversion Funnel page, click Primary Dimension. Select the primary dimension from the list.
Click the Secondary Dimension. Select the secondary dimension from the list. Note: Tigger Type parameter is visible only in the Secondary Dimension.
In the Conversion Funnel page, enter the parameter value in the filter to refine the default search results.
From the calendar, select the from date and to date. Click Show. All the parameter values that match your filters are displayed. To use the advanced search, refer to the topic Understanding Advanced Search for Report Generation.
The conversion rate is shown in percentage.
Optionally, click the Export button in the upper-right corner to export the report data. You can export a report as a comma-separated values (*.csv) file.