Reports Dashboard

Reports provide a high-level overview and in-depth analysis of lead generation metrics and activity using Hushly.

Reports Dashboard: Actionable Intelligence at a Glance

The Dashboard offers a view of how Hushly has enhanced content engagement and lead generation from the website.

1. From the Left Nav Menu, click Reports. A list of default reports drop-down opens. 
2. Click the Dashboard to open the Reports Dashboard page.
   

Content Engagement Lift

Content Engagement Lift is a comparison of the number of users who filled your organization’s web forms (Your Content Engagements) and the number of users who interacted with your content (viewed at least one page of content) using Experiences, Hubs, and embedded Streams.

Lead Lift

Lead Lift is a comparison of the number of forms submitted on your website using your web forms (Your Form Submits) and the total number of forms submitted using the Hushly opt-in form (Hushly Submits).

Data Quality Lift

Data Quality Lift compares the number of emails submitted to Hushly versus the number of business emails verified by users. (Users verify an email by clicking the Download button in the verification email.)

Conversion Funnel

The Conversion Funnel section provides the details of conversions using the parameters below:

• PAGE VIEWS: For each unique URL that a web visitor visits (including the client-hosted landing page where a Hushly experience is embedded), a page view event is recorded.
• CONTENT VIEWS: For each asset that opens up in a Hushly viewer, a content view event is recorded.  
• ENGAGEMENTS: The number of who scrolled through and viewed at least one page of the Asset or users who watched at least 30 seconds of a video Asset.
• VALID HUSHLY SUBMITS: When a visitor provides a valid business email submitted using the Hushly opt-in form, in order to download or access the full content, a Valid Hushly Submit event is recorded.
• LEADS: The number of leads that are enriched and human-verified by Hushly.

Conversion Trend

The Conversion Trend provides information about the lead conversion data for all Experiences during the last 30 days.

Data Quality Metrics

The Data Quality Metrics section provides information about 4 parameters:

• Hushly Form Submits
• Valid Business Emails
• Verified Business Emails
• Enriched and Human-Verified Leads

Traffic Source

The Traffic Source section provides details about the various types of traffic to your website.

• Direct: The users who visited the Hushly-managed landing page by entering the URL in the address bar.
• Email: The number of users who visited the Hushly-enhanced landing page using the download link sent through email.
• Internal: The number of times users from your organization have viewed the Asset.
• Search: Users who found the Hushly-enhanced landing page via organic search results.
• Social: The number of users who visited the Hushly-enhanced landing page via social media.
• Unknown: The number of users who viewed the Hushly-enhanced landing page from an unknown source.

Device Type

The Device Type section provides information about the traffic from Personal Computers, Mobile Phones, and Tablets to any landing page on your website with a Hushly Experience.