Setting Up a YouTube Video Asset

To set up a YouTube Video Asset, follow the steps below:

1. From the Left Nav Menu, click Assets.   
2. On the Assets page, click Upload Asset.    
3. On the Create Asset pop-up window, select the Asset Type, Video. 
4. In the Create Asset pop-up window, enter the name of the Video Asset, and the title auto-populates.
    
   Important: When the name of an Asset reflects the content, it makes content categorization and selection easy. The user is shown the title when engaging with the Asset. 
      
5. Click on Choose under Folder to select a Folder for the Asset. To learn more about Folders, click here.
   
6. Select the Asset type from the Type drop-down list. Hushly provides more than 7 video types such as a Video, Podcast, and Demo to classify the Asset. 
   
7. By default, English is selected, you can select another language from the drop-down list.    
8. By default, the Ungated button is set to No. However, if you want to make the whole video visible to the user, toggle the button to Yes.      
9. When the Ungated button is set to Yes, the Allow Anonymous Download button is displayed. By default the toggle is set to No, However, if you want to you can toggle it to Yes.   
10. By default, the YouTube option is selected.
    

    
    

    Note: The default video options are YouTube and Vimeo. You can also set up Vidyard and Wistia video options.
    
    
11. Enter the YouTube Preview Video URL. This video URL is presented to the user before showing the opt-in form. 
    
    Note: Hushly leverages YouTube videos. When the user clicks the YouTube logo, the user still only gets access to the preview video. Hushly recommends the creation of a shorter version of the video and uploading it to YouTube.
    
    
12. Enter the Fulfillment URL. This is the URL of the page that hosts the full video. Click Save. 
    Note: When the user opts in, an email is sent to their email address. The email includes a download link. When the user clicks the download link, the user is redirected to the page indicated by the fulfillment URL. By default, the fulfillment URL is the same as the preview video URL. However, if they are different, ensure that you add the fulfillment URL.     
        
13.  You are redirected to the Setup tab of the Asset. On the Setup tab, fill in the various parameters of the Asset.
    Note: The mandatory information fields of the Setup tab, name, title, type, preview URL, and fulfillment URL are filled with the values you have already configured for the Asset using steps 1 to 11. However, you can change all of them.
    
    Important: All the fields in the above window are grouped into sections, as per usage namely,
    • Metadata: Name, Title, Description, Type, Language, Fulfilment URL, and Tags. 
    • Options: Ungated, Preview Pages, Opt-in Message, Hidden, Email Template and Enable Content Conversation. 
    • SEO: SEO Title, Canonical URL, and SEO Description.  
    • Thumbnails: Thumbnail 1 and Thumbnail 2.
      
    • If you define custom or catalog fields using Setup > Field Management, the fields for the Asset show up in the Setup tab above.
      
      
14. An Excerpt gets automatically generated from the content uploaded providing a glimpse or sample of the content. It is limited to 200 characters.
    Note: Excerpt is effective only on the V3 hub.

    
    

15. Enter a Description.
     Note: When the description is longer than 255 characters, it cannot be published to Marketo. 
        
16. The entered fulfillment URL is displayed. The fulfillment URL hosts the ungated Asset.
    • If the Fulfillment URL is configured, the user is redirected to the URL.
    • If the Fulfillment URL is not configured, the user views the entire Asset, and any related content, hosted on a Hushly domain, app.hushly.com/asset.
      
      
17. Optionally, enter the tags to associate the video with. When you enter a new tag for the Asset, it is made available for tagging all Assets. Use the tags to group related video Assets.
    
18. In the Options section, If the Ungated button is set to No, enter the preview start time you want to showcase the video content preview. By default, the video will play from the start. However, if you prefer the video to start from a given time mention the value in seconds. 
    
    Important: You could enter the Preview time you wish the video to play, by default it's 30 seconds. 
    Note: 
    • When you want to make the entire video available through the preview, Set the Ungated button to Yes, the Preview Start Time and Preview Time will not be displayed as the entire video is shown to the user.
          
    • When the Ungated button is set to Yes, the Anonymous Download button is displayed, and set to No, you can set it to Yes to allow the anonymous download to take place. 
19. Optionally, enter an opt-in message. The user sees this message above the opt-in form used for providing the business email. 
    Important: If you don’t configure an opt-in message, a default opt-in message appears.
     
    
20. Optionally, click Tokens to use them in the opt-in message. Use the {{asset.name}}, {{asset.type}}, and {{asset.content.type}} tokens to refer to the Asset information dynamically. 
    Using tokens helps to prevent typos in Asset names, saves time, and reflects changes in the Asset information. 
21. By default, the Hidden button is set to No. However, if you want to hide this Asset in Hubs, toggle the button to Yes. 
22. You can attach a specific Email Template to the Asset. When a user submits the opt-in form with a business email for this Asset, the email template configured here will be sent to the user. Click on Preview to view the Email Template.
     
23. In the SEO section, Enter the SEO title. The content of this field appears as the title in search engine results. This title is relevant when you are deploying Hubs. 
    
    
24. Enter an SEO description. The content of this field appears as the description in search engine results. This description is relevant when you are deploying Hubs. 
    Important: When the SEO Title is not given, the search results show the Asset name as the Asset title. 
     
25. Enter a valid URL in the Canonical URL field. 
    Note: Search engines would crawl each page's content to compile a massive index of all the words it sees and their location on each page. In addition, they process information included in key content tags and attributes, such as <title> tags and alt attributes. To prevent Search engines from crawling these duplicate versions of the same page, we can configure a Canonical URL.
    
    
26. A thumbnail (500x272 pixels) is autogenerated when you upload an Asset. However, you can also upload a thumbnail (500x660 pixels) using the Thumbnails section. 
27. Upload Thumbnail image for Hubs. Click on Thumbnail 2 and select a file from the pop-up redirected to the URL. 
28. If you have defined custom or catalog fields using Setup > Field Management, you can select the fields to associate with the Asset. 
29. Click Save.