Web Card Metrics

1. From the Left Nav Menu, click Web Personalization > Web Cards.

2. Web Card listing page is displayed. Select a Web Card from the list.

3. The Web Card page opens displaying the Metrics of the Web Card in two sections, Web Card Statistics and Web Experiences.

Web Card Statistics

Web Card Statistics :The Web Card Statistics displays Impression, Clicks, Conversion, and the Conversion Rate (%) of a Web Card.

• Impressions: The number of times the web card is displayed or viewed by users.
• Clicks: The number of times the user clicked on the CTA of the Web Card.
• Conversion: Conversion are clicks recorded based on the configuration while customizing the CTA at the Web Card  level under Report As.  If you have selected Conversion from the drop down, each time the user clicks on the CTA  of a web card in runtime a Conversion count is recorded. If you have selected None from the drop down, the Conversion count will not be recorded. 
• Conversion Rate: The percentage of users who viewed (Impressions) the Web Card vs clicking on the CTA.

Web Experiences:

Web Experiences: The Web Experience section displays all the Web Experiences using the Web Card,  and Impressions, Clicks, Conversions, and Conversion Rates (%) for a Web Experience.

• Web Experience: Name of the Experience using the Web Card. 
• Impressions: The number of times the web card is displayed or viewed by users for the Experience.
• Clicks: The number of times the user clicked on the CTA of the Web Card for the Experience.
• Conversions: Conversion are clicks recorded based on the configuration while customizing the CTA at the Web Card  level under Report As.  If you have selected Conversion from the drop down, each time the user clicks on the CTA  of a web card in runtime a Conversion count is recorded. If you have selected None from the drop down, the Conversion count will not be recorded.
• Conversion Rate: The percentage of users who viewed (Impressions) the Web Card vs clicking on the CTA.

Web Card Metrics in a Web Experience

From the Left Nav, click on Web Experiences and select a Web Experience from the listing page.

When a Web Card is associated to a Web Experience, the performance of the Web Card is displayed under Metrics tab of a Web Experience.

Web Card metrics in Reports

1.From the Left Nav Menu, click Reports > Web Personalization > Web Card.

2. The Web Card Reports page is displayed with Web Card Name, Impressions, Clicks, Conversions and the Conversion Rate (%) of a Web Card.

This table describes the details of a column in the Reports Table:

3. On the Web Card Reports page, you can Search and Customize the report table. Read here to know how to use the report features.