In reports, Web Card metrics provide valuable insights into the performance and effectiveness of Web Cards within a specific context or campaign. These metrics help analyze user engagement, interaction patterns, and the impact of web cards on overall campaign goals. To view the Web Card metrics in Reports, follow the steps below.
1. From the Left Nav Menu, click Reports > Web Personalization > Web Card. 
2. The Web Card Reports page is displayed with Web Cards, Impressions, Clicks, Conversions, and the Conversion Rates (%) of the Web Cards.
This table describes the details of a column in the Reports Table:
Name | Description |
| Web Card | Name of the Web Card |
| Impressions | The number of times the web card is displayed or viewed by user. |
| Clicks | The number of times the user clicked on the CTA of the Web Card. |
| Conversions | Conversion are clicks recorded based on the configuration while customizing the CTA at the Web Card level under Report As. If you have selected Conversion from the drop down, each time the user clicks on the CTA of a web card in runtime a Conversion count is recorded. If you have selected None from the drop down, the Conversion count will not be recorded. |
| Conversion Rate | The percentage of users who viewed (Impressions) the Web Card vs clicking on the CTA. |
3. On the Web Card Reports page, you can Search and Customize the report table. The following features can be seen and used.
- Date: From the calendar, you can set a specific date range like day, week and Month.
- Filter: You can select and apply one or more Filters.
Note: You can click Clear All to clear the selection.
- Dimensions: You can select and add up to three dimensions to the table.
- By default, the report table displayed the percentage by Session, you can select Stage to display the percentage by stage in the reports table.
- In the upper-right corner, there are few more options provided:
Click Export to export the currently viewed report data as a comma-separated values (*.csv) file.
Click Reload to reload the currently viewed report data.
Click Full-screen to view the report on the full screen.
Click Column Setting to add or remove a column in the report.
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