H-Signal is a groundbreaking AI-based offering by Hushly that revolutionizes the marketing landscape. H-Signal enables marketers to operationalize first-party Topic intent, thereby enhancing their lead generation and account-based marketing efforts.
By utilizing advanced AI algorithms, marketers score the level of interest in specific Topics (Setup > Topics)
among anonymous visitors, targeted ABM visitors, and ABM accounts as they engage with your content. This score is used in real-time to enrich Hushly's Recommendation Engine and Segmentation Rules, enabling marketers to operationalize first-party intent for personalization, content recommendation, lead nurturing, and lead qualification for their Lead Gen and ABM campaigns.
H-Signal builds upon Hushly's existing AI-based feature that automatically categorizes customer Assets into their preferred Topics of interest. Once Topics are added to Hushly, Assets are audited for relevance and assigned a number that correlates to the level of match for a Topic that the Asset carries. Reporting on H-Signal shows the top 3 topics of interest, Topic coverage, and trends.
Just as segments can be built on Data Vendors, Segments can be built on HSignal to leverage the data across Streams and Campaigns. With this new offering, Marketers can further optimize their content engagement strategy and maximize their ROI by leveraging first-party topic intent data to personalize campaigns, increase engagement, and drive conversions.
Related Topics:
Asset Topic Coverage
Topic Assets Trend
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article