Hushly Use Cases

There are lots of different ways to use Hushly to increase Content Engagement, Lead Conversions, and Lead Quality.
You can watch the Hushly Use Cases and Overview Video (11minutes): https://vimeo.com/481437939.

Here are some common use cases with images to give you a visual reference of all the tools in Hushly’s toolkit.

Adaptive Content Hub :

An alternative to the standard Resource Library which features Streams of Content that lead into Self Nurture Landing Pages (SNLPs). These can be leveraged on the website as a central content repository or used to support dedicated campaigns.     

Embedded Content Streams:    

A Stream is a collection of Assets. You can set these up by whatever criteria you would like such as by persona, product, asset categories like analyst reports or case studies. These embed streams can be personalized using data from 3rd party intent and ABM vendors (see Hushly Integrations for more information on who we integrate with).

Self-Nurturing Landing Page:  

When you click on the content within a Stream it will bring you to what we call a Self Nurturing Landing Page (SNLP). These pages can be modified to include banners and descriptions which can be used for campaign landing pages that promote a particular asset which tends to get far better conversions than sending people from search to a page with a long-form.

Smart MicroForm:

This is a simple way to replace long forms with a request for two pieces of information, then Hushly enriches to keep as much useful information in your database.

You can watch the Hushly Smart MicroForm(8 minutes)video-https://vimeo.com/441407573 to understand how Smart MicroForm works.

Mobile Experience: 

Since it is very difficult for users on a mobile phone to fill out a traditional web form with 5-6 fields, customers use Hushly to overlay the form with a view-now button, when clicked displays the content preview and offers the user to download the content with just submitting their business email address.

Experience: 

A collection of assets that appear in the Hushly can be triggered through various methods. You can define five types of user actions that trigger an Experience.

• On Exit Intent: 

  You can use the On Exit-Intent Experience to capture landing page abandoners before they walk away. The On Exit-Intent Experience is triggered when the mouse is just about to cross the threshold of the window pane. Hushly does not interfere with visitors who are actively engaging with the landing page such as typing or clicking on CTA's. We only monitor the mouse for exit intent and then offer the content they came to see within the Hushly viewer along with the content recommendations.
  
     

• On Click:

  The On Click Experience can be set up on any web or landing page. You can create a designated area on a web page that triggers the On Click Experience. On a single web page, you can have multiple designated areas that trigger the same On Click Experience or separate On Click Experiences. The On Click Experience fires when the user clicks the designated area such as a Call To Action (CTA), word, or other elements.
  
  

Note: Experience triggers can also be set up on a Timer, Javascript, or Embedded into an existing landing page. However, these are not recommended as the Adaptive Content Hub's Self Nurturing Landing Pages (SNLP) have proven to produce higher content engagement and lead conversion rates.

ABM Campaign Pages:

Hushly makes it simple to create account-focused landing pages. Hushly offers templatized ABM landing pages that you clone and customize for a specific Account such as 1:1 ABM or for groups of accounts that we call "clusters". A cluster can be 2 accounts or thousands of accounts. We've created scale and flexibility to ensure you can market to your accounts the way you want to.
With template-driven pages you do not need a developer, neither do you need to know HTML, Javascript, or CSS to deploy Hushly ABM campaign pages at scale. ABM campaign page gives you the flexibility to create the layout you want by creating however many sections you want.  We have 6 sections to choose from and you can have multiple sections on a single page in any order you want.

1. Header 
2. Banner 
3. Complimentary
4. Content - [ Mareting Content]
5. Promotion 
6. Footer

You can watch the Hushly Product Demo Video: https://resources.hushly.com/videos/abm-pages-demo