Lead Suppression Rules - FAQ

Modified on Wed, 15 Nov 2023 at 03:57 AM

Here are the Frequently Asked Questions on Lead Suppression Rules:   


Q: How is the Lead Suppression Rule defined?

A:  Lead Suppression Rules are defined by configuring the rule using standard attributes and custom attributes of the lead fields. You can ask your Hushly customer support Manager to set up the Lead Suppression Rule for you.


Q: Why Suppression Rule is defined?

A: The Suppression Rule is defined by Hushly for a customer to suppress leads so that the customer does not have to manually remove those leads or have to pay for those unwanted leads.


Q: What is the most commonly used rule in Hushly?

A: The most commonly used rules are Email, Email Domain, Country, and Company.


Q: Why would someone want to suppress a lead?  

A: If you have channel partners and agencies downloading your assets and are being charged for each conversion, then using the Hushly Suppression rule can save you from all the unwanted lead conversions.


Q: How does Hushly Suppress a Lead?
A: To suppress a lead in Hushly. Hushly defines a suppression rule in the Admin >> Customers >> Suppression Rule Tab - If the lead matches the suppression rules, the lead is suppressed.  


Q: Does Hushly charge for a lead that's suppressed?

A: Hushly does not enrich or human verify the suppressed leads and your organization is not charged for the suppressed leads. 


Q: Can I suppress certain leads so I don't pay for them?  

A: Yes, you can suppress certain leads but you would have to pay a higher price for non-suppressed leads.


Q: Does it cost more to use lead suppression rules?

A: Yes. The CPL cost will increase. The reason is that Hushly doesn't know who these visitors are until after they've gone through the auto-enrichment process so we've already done all the work of confirming they own the emails, enriching the business profile to your specifications, and human-verified the lead.


Q: How much is the price increase?

A: The price is flexible and it depends on how large the list of IPs / companies is.


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