Viewing Asset Performance Metrics

The Metrics tab provides information about Asset performance.

Conversion Funnel

Conversion Funnel provides information about page views, content views, engagement, and leads.

1. Page Views are the number of times the landing page is visited.
2. Content Views are the number of times the Asset is shown in the Hushly Viewer. The views may be from Experiences, Recommended Content in an Experience, and Streams. If the Asset is used as a related Asset but not viewed, Content Views is not incremented.
3. Engagements are the number of times a user scrolls through at least one page of the Asset inside the Hushly Viewer.
4. Leads are the number of verified and enriched email addresses of the users who engaged with the Asset.
   
   

Conversion Trend

Conversion Trend provides information about the historic, lead conversion data for the Asset during the last 30 days.

Traffic Source

Traffic Source provides details about the various types of traffic to the landing page hosting the Asset:

1. Direct: The users who visited the Hushly-enhanced landing page by entering the URL in the address bar.
2. Email: The number of users who visited the Hushly-enhanced landing page using the download link sent through email.
3. Internal: The number of times visitors from your organization have viewed the Asset.
4. Search: Users who found the Hushly-enhanced landing page via organic search results.
5. Social: The number of users who visited the Hushly-enhanced landing page via social media.
6. Unknown: The number of users who viewed the Hushly-enhanced landing page from an unknown source.
   
   

Device Type

Device Type provides information about the traffic from personal computers, mobile phones, and tablets.

Recent Leads

Recent Leads provides leads’ names, companies, and email addresses of the last 10 leads.