Viewing Asset Performance Metrics

Asset Performance Metrics show how individual content assets are performing in terms of views, engagement, and lead conversions.

The Metrics tab provides information about Asset performance.
 

Conversion Funnel

Conversion Funnel provides information about page views, content views, engagement, and leads.

1. Page Views are the number of times the landing page is visited.
2. Content Views are the number of times the Asset is shown in the Hushly Viewer. The views may be from Experiences, Recommended Content in an Experience, and Streams. If the Asset is used as a related Asset but not viewed, Content Views is not incremented.
3. Engagements are the number of times a user scrolls through at least one page of the Asset inside the Hushly Viewer.
4. Leads are the number of verified and enriched email addresses of the users who engaged with the Asset.
   
   

Conversion Trend

Conversion Trend provides a visual line graph showing trends for Page Views, Content Views, Engagements, and Leads. 

You can toggle between Daily and Weekly views to analyze performance over time.

View Time

View Time provides aggregate metrics like Total View Time and Average Time Spent per asset, helping measure content engagement.

Traffic Source

Traffic Source provides details about the various types of traffic to the landing page hosting the Asset:

• Direct: Visitors who accessed the Hushly-enhanced landing page by typing the URL directly..
• Email: Visitors who arrived through a link in an email.
• Internal: Visitors referred from another page within your website or hub
• Search: Visitors who found the Hushly-enhanced landing page  via a search engine like Google or Bing
• Social: Visitors who click a link from a social media platform like LinkedIn or Facebook.
• Unknown: Traffic sources that could not be identified or tracked.
  
  

Device Type

Device Type provides information about the traffic from personal computers, mobile phones, and tablets.

Recent Leads

Recent Leads provides leads’ names, companies, and email addresses of the last 10 leads generated by the Asset.  Clicking View All navigates to the Leads listing page.