Viewing the Metrics of an ABM Page

1. From the Left Nav Menu, click ABM > Pages.
   
2. On the ABM listing Page, select an ABM Page. 
3. By default, the Metrics tab is displayed, providing a quick overview of key performance indicators for your ABM Page.

Metrics

The Metrics tab includes performance indicators such as Statistics, Engagement Trend, Assets with More Engagements, Session Time, and Leads.

Statistics 

Statistics provide the number of Visitors, Engaged, and Leads.

• Visitors are the number of visitors viewing the ABM Page.
• Engaged is the number of times a user engages with the content or scrolls through at least one page of the Asset on the ABM Page.
• Leads are the number of verified and enriched email addresses of the users who engaged with the ABM page content.
  
  

Engagement Trend

Engagement Trend provides a graph of historic lead conversion data for the last 30 days.  
 

Assets with Most Engagements

The Assets with Most Engagements section displays a ranked list of contents (assets) based on how often they have been viewed and engaged with by users.  

SessionView Time
The Session Time section on the ABM page provides insights into how much time users are spending during their visits.

Total Session Time: This is the cumulative time spent by all visitors who have visited the ABM page. It reflects the overall engagement duration across all sessions.

Average Session Time: This is the average duration of each visitor session on the page. It is calculated by dividing the total session time by the number of individual sessions.

Leads

The Leads section highlights the leads generated for the ABM Page. Clicking View All navigates to the Leads listing page.