Viewing the Metrics of an ABM Page

1. From the Left Nav Menu, click ABM > Pages.
   
2. On the ABM Listing Page, select an ABM Page.
   
   
3. By default, the Variation tab is displayed, click the Metrics tab.

Metrics

The Metrics tab provides information about an ABM Page performance.

Statistics 

Statistics provides the number of Visitors, Engaged, and Leads.

• Visitors are the number of visitors viewing the ABM Page.
• Engaged is the number of times a user engages with the content or scrolls through at least one page of the Asset on the ABM Page.
• Leads are the number of verified and enriched email addresses of the users who engaged with the ABM Page. 
  
  

Engagement Trend

Engagement Trend provides a graph of historic lead conversion data for the last 30 days.  

Leads

Leads provide the Name, Title, Job Level, and Department of the lead once they are enriched.

Click on View All, to view all the leads in a new tab.

Assets with Most Engagements

Assets with Most Engagements provides details of the number of asset content views and engagement on the ABM Page.