Adding a Page Block - Complementary

An ABM Complementary Page Block is a content section on an ABM-focused webpage that complements or enhances the primary messaging or offer presented. It provides additional, relevant information or value to a specific target account or group of accounts, helping to reinforce ABM's personalized marketing strategy.

This block complements the primary content by offering more targeted, relevant details that strengthen the engagement with the account.

In the ABM Page Block Menu, select Complementary, and the corresponding block in the preview section will be highlighted.

• The Complementary Page Block includes Content, Style, and Advanced Tabs. Under the Content Tab, Title, Subtitle, CTA, CTA 2, and Media are displayed. In the Content section, you can make modifications.
  
  
• Enter a Title. This will appear as the Title in the block. To remove the Title, simply leave the field empty.  
• Optionally, enter a Subtitle. The Subtitle will be displayed below the Title. To remove the Subtitle, leave the field empty. 
• CTA: Enter text in the Button Text area. This text will be displayed as a button in the block. To remove the button from the block, leave the Button Text field empty.
  

  
  

• Enter the CTA URL. The user will be redirected to the specified URL page when the button is clicked. 
  
  

• By default, the Open In New Tab toggle is enabled which allows the CTA URL to open in a new tab.

  
  

  If you do not want the CTA URL to open in a new tab, disable the Open In New Tab toggle.
   

  
  

  
   

• Media Type-Image: Click Choose Image to upload the Image or choose from the Gallery.

  
  

  
  

• Media Type-Video:  You can paste your video link in this section. To learn more about how to embed a video link, click here.  
  

  
  

  The Video is displayed in the Complementary Block.

  
  
  

  
  

  
  

  
  
  

  
  
  

  
  
  

  
  

• Use Account Rep Video URL: If you configured the Video URL while creating an Account, the video will appear when the Use Account Rep Video URL Toggle is enabled. To configure a Video URL at the account level click here.
     
  • Enable the Use Account Rep Video URL Toggle.
       
  • The Account Rep Video is displayed in the Complementary Block.  
• Media Type-Form: You can add a Smart MicroForm to the Complementary Page Block by entering the form’s name in the Smart MicroForm field.
  
  • Smart MicrForm is displayed in the Complementary Page Block.
    
• Media-Placement: Use the Placement buttons to adjust the position of the video within the page block.
  
  
• Click on the Style and Advanced sections to add styles. To know more, click here. 
  
  
• Click Save As Global Block to save the Complementary Page Block as a Global Page Block. Learn more about Global Page Blocks here.