Visitor Activities

The Visitor Activities Report provides an in-depth analysis of tracking the visitors who are more active on the page.

Accessing the Visitor Activities Reports:

 To access the Visitor Activities Reports, follow the steps below:

1. From the Left Nav Menu, click Reports > ABM >  Visitor Activities.
      
2. On the Visitor Activities Report page, the Report displays the activity data of each account in a tabular form.
   
   This table describes the details of the columns in the Reports table:  
   

   Name	Description
   Date	Report Generated date
   Type	Invitee- Hushly Non-Invitee - Anonymous
   Invitee Id	Visitor Invitee ID
   First Name	The first name of the visitor
   Last Name	The last name of the visitor
   Email	The email of the visitor
   Job Role	The job role of the visitor
   Account	The name of the account that the visitor belongs to.
   ABM Page	The name of the ABM page that the visitor accesses.
   Asset	The name of the Asset the visitor accesses.
   CTA URL	The specific call-to-action link was clicked by the visitor.
   Source	The origin or referral source that brought the visitor to the site (e.g., Google, newsletter).
   Campaign	The marketing campaign associated with the visitor’s session (from UTM parameters).
   Term	The keyword or search term used by the visitor (typically from paid search data).
   Medium	The channel type through which the visitor arrived (e.g., email, CPC, social).
   ABM Page Visits	Tracks page views from target accounts defined in your ABM (Account-Based Marketing) strategy.
   Content Views	The number of content views
   Content Engagements	Measures visitor interaction with content assets, such as views, downloads.
   CTA Clicks	The number of CTA clicks

     
     
3. On the Visitor Activities page, you can search and customize the report table. Read here to know how to use the report features.