ABM Dashboard

The ABM Dashboard provides insights to visualize and understand the performance of the Account associated with a Cluster. 

1. From the Left Nav Menu, click ABM > Dashboard.
   
   
2. The dashboard is divided into six main sections - Statistics, Accounts, Engagement Trend, Most Engaged Accounts, Assets with Most Engagements, and ABM Pages
   • Statistics:
     • The Statistics section provides a breakdown of account engagement stages.

       
       

       ACCOUNTS: Total number of accounts currently tracked or engaged.
       NEW: These are newly added or identified accounts with no prior engagement. 

       AWARE: Accounts that have shown initial signs of awareness, such as visiting a page. 

       INTERESTED: Accounts that have moved beyond awareness and demonstrated interest, possibly through repeated visits or specific content views. 

       ENGAGED: These accounts have taken deeper actions like form submissions, downloads, or other significant engagements. They form 7% of the total.

       HIGHLY ENGAGED: Accounts with the strongest activity signals, possibly submitting the form and showing buying intent.

       
       
       
   • Accounts:
     • The Accounts chart is shown as a donut-style visualization representing the engagement levels of different accounts tracked in Hushly. Each colored segment corresponds to a specific engagement stage:

        

   • Engagement Trend:
     • The Engagement Trend graph displays the growth in engagement activities over time for different user types in Hushly.
       
   • Most Engaged Accounts:
     • The Most Engaged Accounts table provides a snapshot of the top accounts based on visitor interactions, engagement activities, and lead generation. 
   • Assets with Most Engagements:
     • The Assets with Most Engagements table shows which assets are generating the highest levels of interaction from viewers.
       
   • ABM Pages:
     • The ABM Pages table displays how individual ABM pages are performing in terms of visitor traffic, engagement, and conversions.

Related Topics:
Getting Started with Hushly ABM
Setting up an ABM Page