Stream Metrics provide insights into how visitors interact with each content stream, including views, engagement rate, and conversion performance.
- From the Left Nav Menu, click Hubs.
- From the Hubs page, select a Hub.
- From the Hub menu, click Streams.
- Select a Stream on the listing page.
- The Contents tab is displayed by default. Click the Metrics tab.
Stream - Metrics
The Stream Metrics tab provides information about a Stream's performance.
Conversion Funnel
Conversion Funnel provides information about page views, content views, engagement, and leads.
- Page Views - Total number of times pages within the Stream were viewed.
Content Views - Number of times individual content assets were viewed within the Stream.
Engagement - Number of meaningful content interactions (e.g., clicks, form opens).
Leads - Number of users who submitted forms and converted to leads.
Conversion Trend
Conversion Trend provides a visual line graph showing trends for Page Views, Content Views, Engagements, and Leads.
You can toggle between Daily and Weekly views to analyze performance over time.
Session Time
Session Time provides aggregate metrics, such as average time per session and asset.
Traffic Source
Traffic Source provides a pie chart representing where your traffic is coming from. This helps you understand which channels are driving the most engagement.
- Direct: Visitors who accessed the Hub Stream by typing the URL directly.
- Email: Visitors who arrived through a link in an email.
- Internal: Visitors referred from another page within your website or hub.
- Search: Visitors who found the hub via a search engine like Google or Bing.
- Social: Visitors who clicked a link from a social media platform like LinkedIn or Facebook.
- Unknown: Traffic sources that could not be identified or tracked.
Device Type
Device Type provides information about the traffic from personal computers, mobile phones, and tablets.
- Personal Computer - Traffic from desktop or laptop devices.
Smartphone - Traffic from mobile phone users.
Tablet - Traffic from tablet device users.
Recent Leads
The Recent Leads section displays the names, companies, and email addresses of the last 10 leads generated by the stream.
This gives you quick visibility into who’s converting on the Stream. Clicking View All navigates to the Leads listing page.
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