GEOSherpa - Dashboard

The GEOSherpa Dashboard is an analytics interface that provides insights into how users interact with Answer Engine (AE)–driven content. It helps track traffic, engagement, and lead generation performance across GEO-enabled and non-GEO assets, enabling teams to measure effectiveness and optimize digital strategies. 

There are three tabs on the GEOSherpa Dashboard page. 

• Overview
• Pre/Post Analysis
• Coverage

Overview

To view the GEOSherpa Dashboard page, follow the steps below:

1. From the Lef Nav Menu, expand GEOSherpa and click Dashboard. 
2. The GEOSherpa Dashboard page is displayed with three tabs: Overview (default), Pre/Post Analysis, and Coverage.  The Dashboard consists of the following sections:
   • Summary Cards
   • Current Answer Engine Traffic Trend
   • Answer Engine Traffic Rate (Sessions)
   • Answer Engine Engagement Rate
   • Answer Engine Sessions (GEO Enabled)
   • Answer Engine Sessions (Non-GEO)
     
      

3. Summary Cards: These provide a quick snapshot of performance.

   • Answer Engine Visitors: Total number of unique users interacting with AE content.
   • Answer Engine Sessions: Total sessions generated through the Answer Engine.
   • AE Engagement Rate: Percentage of sessions where users actively engaged.
   • Avg Time on Page: Average time users spend on AE-driven pages.
   • AE Leads Generated: Number of leads captured via AE interactions.
   • AE Lead Conversion: Percentage of sessions that converted into leads.
     
     
4. Current Answer Engine Traffic Trend: Helps identify growth patterns and usage trends over time.A bar graph showing weekly traffic trends.
   • Blue bars → Number of GEO-enabled assets
   • Green line → AE sessions per week
     
     
5. Answer Engine Traffic Rate (Sessions): Useful for understanding AE impact vs traditional content. Shows the percentage contribution of AE traffic to overall sessions. Line chart comparing:
   • GEO-enabled traffic
   • Non-GEO traffic
     
     
6. Answer Engine Engagement Rate: Helps evaluate how engaging AE-driven experiences are compared to standard ones.Displays engagement levels across:
   • GEO-enabled sessions
   • Non-GEO sessions
     
     
7. Answer Engine Sessions (GEO Enabled): This section shows the traffic generated by GEO-enabled assets across different answer engines over time. The line chart compares performance by platform, helping users see which engines are driving engagement and how traffic trends evolve. Hovering over the chart provides detailed session counts for each engine on a specific date, enabling deeper performance insights.
   
8. Answer Engine Sessions (Non-GEO): This section presents a line chart showing the traffic breakdown by major Answer Engines for non-GEO (standard) assets over a selected time period.Tooltip Insight:
   • DeepSeek: 0 session (Blue line)
   • YouChat (You.com): 1 session (Gray line)
     
     
     

Pre/Post Analysis

The Pre/Post Analysis tab provides a comparative view of performance before and after GEO Sherpa enablement.

It analyzes Answer Engine metrics across a selected time window (e.g., 60 days before vs 60 days after) to measure the impact of GEO optimization on:

• Traffic (sessions)
• Engagement
• Lead generation
• Conversion performance

To view the Pre/Post Analysis on the GeoSherpa Dashboard, follow the steps below:

1. On the GEOSherpa Dashboard page, click the Pre/Post Analysis tab, and the Pre/Post Analysis page is displayed.The Pre/Post Analysis displays the following sections.
   • Overall Volume Impact

   • Overall Rate Impact

   • Answer Engine Traffic (Normalized to Enablement Day)

   • GEO Enabled Asset Breakdown
      

2. Overall Volume Impact: A bar chart that compares absolute performance metrics before and after GEO enablement. It displays Sessions, Engagements, and Leads, helping to measure volume growth and determine whether GEO enablement has increased traffic and user interactions. 
3. Overall Rate Impact: A bar chart that compares percentage-based performance metrics before and after GEO enablement. It displays Engagement Rate and Conversion Rate, helping evaluate traffic quality and determine whether users are engaging with and converting more effectively. 
4. Answer Engine Traffic (Normalized to Enablement Day): A multi-line trend chart showing Answer Engine session activity from 60 days before to 60 days after GEO enablement, with Day 0 marking the enablement point. It helps track traffic trends, identify spikes around enablement, and compare contributions from different Answer Engine platforms.Tooltip Insight: Displays a platform-wise breakdown of Answer Engine sessions for the selected time point on hover.
    

5. GEO Enabled Asset Breakdown: 

   A tabular view comparing individual asset performance before and after GEO enablement over a defined period (e.g., 60 days). It includes key metrics such as Sessions, Engagement Rate, Time Spent, and Leads for both periods, allowing users to evaluate performance changes at the asset level.
   
   

   This section helps identify which assets have improved, highlight high-performing GEO-enabled content, and support data-driven optimization decisions. It also includes features like a search bar for filtering assets and pagination for easier navigation across multiple records.

Coverage