Generating a One-to-One ABM Page Using AI

The One-to-One ABM strategy is a highly focused approach that targets a single account at a time. This strategy is all about crafting personalized, tailored content and outreach specifically for one account, ensuring that the messaging aligns perfectly with the unique needs and goals of that organization. By concentrating resources and efforts on one account, businesses can build stronger, more meaningful relationships, leading to higher conversion rates and long-term partnerships.

One-to-One: This approach centers on engaging and nurturing a single, high-value target account at a time. Unlike broader marketing strategies that aim for a wide audience, the One-to-One strategy tailors the messaging on your ABM Page specifically for an individual account based on deep research to address the Account's unique needs, challenges, and goals.

Generating a One-to-One ABM Page Using AI:

1. In the Create New ABM Page pop-up, the ABM Strategy section is highlighted on the left panel. The Strategy field displays One-to-Few (by default) and One-to-One buttons. The Account field is displayed to target the Account for the ABM Page with the "+" Add Account button to Add an Account on the fly, and the Edit Account button. The Generate Page Contents using AI toggle is set to No by default.
   
   Select the One-to-One strategy. 
2. Enabling the Generate Page Contents Using AI toggle will allow the AI to generate the content for your ABM page automatically. 
   
   • Enable the Generate Page Contents using AI toggle. The AI Instructions text field appears for the user to guide the input prompts for generation of the ABM page.  
     
     
   • If the Generate Page Contents using AI option is disabled, the ABM page will feature manually created static content with limited personalization and scalability, making customization for each account more time-consuming and labor-intensive. 
    
3. On the Create New ABM Page window, select your preferred method for creating an ABM Page. Choose between using a Template or basing it on an Existing ABM Page. Click Next.
   
   You can select the Existing ABM Page to use any Page or Variation as a template to create your new ABM page. This option can be useful when you have already built ABM Pages that you want to clone. If you are creating an ABM Page for the first time, this option will remain blank.
   

   
   

4. Enter a Name for the ABM Page. Add a Description. Descriptions are for internal purposes and are optional but recommended. The URL Path is automatically generated when you name the page. You can make changes to the URL Path as you need to. Click Save. 
   • Folder: The default location for the ABM Page is the Uncategorized/ABM Page Folder. Click on Choose to designate a different folder of your choice for placement.
     
     
   • Track Anonymous Visitor is optional. The feature allows Hushly to monitor and log interactions from users who access the base URL. When a visitor accesses the base URL of an ABM page, they are registered as a Guest with the company listed as Unknown, and no personal identification details are captured. When Track Anonymous Visitor is enabled, if the same visitor accesses a URL containing an email parameter (e.g., em=xxx@xxxx.com), the system updates the visitor to an Account Visitor, adding the name and email details, and the company is updated from Unknown to the domain associated with the visitor's email. The information of both the Guest and Visitor is merged, and you have a more complete picture of the Visitor's activity.
     
     To learn more about ABM Pages with Track Anonymous Visitor, click here. 
   • Allow Inferred Accounts is optional. If the Allow Inferred Accounts option is enabled.
     • If a visitor accesses the base URL, a visitor record is created using company information provided by data providers like 6sense or Demandbase, which utilize IP-to-company matching technology.
       
       

     • If the Account already exists in Hushly, the visitor is associated with the existing account.

       
       

     • If the Account does not exist in the system, the system will create a new account using the information provided by the data providers, and the visitor is automatically linked to this newly created account.
       
       

       To learn more about Default Accounts, Allow Interred Accounts, and Track Anonymous Visitors, click here.
       
       

5. Click Save.
   
   
6. You will be redirected to the ABM Page Configure tab with three sections: Page Settings, Custom Fields, and SEO. You can add a Partner account by typing the name and selecting it from the drop-down. Learn about Partners here.  
7. Click Update. A successful message is displayed saying, ABM Page has been saved. 
   
8. Select the Variation tab. The Variation tab displays the default Variation. Click the Default Variation. 

   
   

   The default Variation cannot be cloned, as it applies only to the One-to-Few strategy, not the One-to-One strategy.

   
   
   
9. The AI-generated ABM page is displayed. 
   
10. To generate text options for the ABM Page Block Title and Subtitle, you can use the Smart Assist. To Learn more about how to use Smart Assist, click here. 
    
    For ABM Pages built on a One-to-One strategy, Smart Assist will generate text options using insights for both your company and the targeted account for the page. 
    

Related Topics:

Generating a One-to-Few ABM Page Using AI

Smart Assist: Personalize the Page Blocks Titles & Subtitles

Using AI-Generated Text to Personalize by Account