Adding a CTA

To create a CTA, follow the steps below:

1. From the Left Navigation Menu, click Hubs. On the Hubs listing page, select the Hub you want to manage. From the Hub Menu, under CONTENT, click Calls to Action.

2. On the Calls to Action listing page, click + New Call to Action.

   

3. On the New CTA page, enter a CTA Name and Target URL, select a Template, and then click Create CTA. 

   

4. The CTA is successfully created, and the CTA editor page is displayed with the Content tab selected by default. Use the Content, Design and Placements tabs to configure your CTA.

   

Defining the CTA Content

1. Enter a Tagline. The tagline constitutes the content of the advertisement. You can enter a maximum of 200 to 2 characters. The Preview CTA panel on the right shows how the tagline appears when displayed in a Stream. To not use a Tagline, simply leave the section blank.

2. Enter the Button Label. This is the Call to Action for the users.

3. Enter the URL in the Link Action field. The Link Action field specifies the destination web page that the user is taken to when they click the CTA button.

4. Click Next > . The Design tab opens. Using the Design tab, you can configure the visual elements of the CTA page.

   

Designing and Styling the CTA

1. On the Design tab, select the four colors for the following elements. Font Color, Background Color, Button Font Color, Button Background Color. Increase or decrease the default font size by dragging the handle on the Tagline Font Size bar.

   

2. Click the background image to select a Background Image from the Background Image pop-up window or alternatively upload a new image using the file explorer Upload button in the Background Image pop-up window. You can upload image files with the .jpg, .jpeg, .gif, and .png formats.

   

3. The selected background image is reflected in the Preview section of the design page. Click Next >. The Placements tab is displayed.

   

Displaying a CTA in a Stream

The Placements tab associates a CTA tile with a Stream and includes the destination web page.

Important: You can add a CTA tile to more than one Stream by clicking the + Add Placement button and selecting a different Stream. 

1. On the Placements tab, click + Add Placement.

   

2. In the Select Stream pop-up window, select the Stream that should include the CTA tile. Click Add placement.

   

3. Select the placement levels from the following options: At Stream Level, At Item Level.

   At Stream Level

   Shown as its own tile between content items.

   • Will appear after item — Check the box and enter the number of Assets after which the CTA should appear for the first time in the Stream. ➜ Uncheck the box if you don't want the CTA to appear after a specific number.

   • Repeat every — Check the box and enter the number of Assets after which you want the CTA to appear again. ➜ Uncheck the box if you don't want the CTA to repeat.

     Note: You should configure at least one of the two options for your CTA.

   At Item Level

   Whether the CTA sits beside an open content item.

   • Don't show  — Choose this option not to show the CTA in the row of Assets.

   • Show beside — This is the default choice. Choose this option to showcase the CTA as the first item above the Recommendations for You section.

   

4. Click Finish ✓.

User's View of the CTA

When the user accesses the Hub, the CTA is displayed as shown below:

1. At Stream Level

   

2. At Item Level