Experiences: Content Experiences to Reduce Abandonment

About Experiences

Experiences help raise the performance of lead conversion rates on your website.

When triggered, the Experience launches a preview of the Asset. By offering a preview, your webpage engages the user for extended periods. As a result, the chance of converting users into leads multiplies.

You can use five ways to trigger an Experience.

• When the user exits (On Exit)
• When the user clicks a pre-defined area on the page (On Click)
• When a JavaScript event is detected (On JavaScript)
• When a pre-defined timer expires (On Timer)
• When a user visits a page with an embedded Experience.
  
  

Each Experience consists of the following building blocks:

• The look (Branding).
• The rules that determine the audience of the Experience (Who).
• One or more Assets to showcase (What).
• Events that trigger the Experience (When).
• Performance measurement (Wow).
  
  

How to Use Experiences

You can deploy Experiences on all pages of your website:

1. Landing pages with traffic from paid campaigns (search and social media) and organic traffic.
2. Pages are referred to by referral sources such as Quora.
3. Pages with backlinks from magazines, portals, and events.