Implementing consent rules

Customers can express their consent in two ways: opt-out or opt-in. For a seamless personalization experience right from the first page view, without any visible changes or refreshes to the page content, and to ensure the widest reach of personalized experiences, the opt-out method is recommended.

Opt-Out Method:

This is our suggested approach. By default, the Hushly script is set to automatically track users. The opt-out method maintains this default setting but gives customers the freedom to withdraw from tracking if they choose. While your internal cookie consent tool will manage the opt-out process, Hushly provides the necessary functionality to guarantee that a user's decision to opt-out is respected.

To remove a user from tracking, invoke the following function whenever a user opts out through a cookie consent tool:

window.Hushly.WebX.optOut();

Opt-In Method:

Selecting this method means that site visitors will not encounter any personalizations or tests unless they actively choose to be tracked. To activate the opt-in approach, follow these two steps:

Insert this script after your Hushly script to ensure all site visitors are automatically opted out of tracking:

<script>
window.Hushly.WebX.defaultOptOut();
</script>

Execute this function whenever a user opts in through your cookie consent tool:

window.Hushly.WebX.optIn();

Please note, if you apply the first step without the second, all users will remain opted out by default, rendering Hushly Personalization inactive.