Page Variation - with Segments

Modified on Tue, 17 Dec at 9:00 PM

What is Page Variation?

A Page Variation is the cloning of an ABM Page or another Page Variation. You typically create a Page Variation, if you want to make changes to the ABM Page Template for a specific segment, you create a Page Variation, and associate a Segment. On an ABM page, these segments would likely be used to organize content, case studies, testimonials, and other resources in a way that resonates with each target account group. The goal is to deliver a personalized and relevant experience to each segment, increasing the effectiveness of the ABM strategy and driving engagement with the target accounts.

For example, you may have an ABM Page designed for all audiences. Clone the page, thereby making a variation of it for accounts that belong to the Banking Cluster. Within the variation, you can change just the banner to reflect the banking industry, modify the promotion you want to offer banking customers, or present banking case studies in the content sections, etc.

Creating a Page Variation:

To create a page variation, clone it from an existing variation:

From the Left Nav Menu, click Hubs.
On the Hubs listing page, select a Hub.
From the Hub Menu, select ABM Pages.
On the ABM Page listing page, click the ABM Page link.
On the Variations page, click + Add Variation button.

Alternatively, choose Clone from the options in the three-dot menu.
In the Clone Variation pop-up:
- Select a Source Variation (Default or Customized)
- Add a Segment.
- The Variation Name will be automatically filled based on the selected Segment name. You can make any necessary modifications, and the Description is optional.
- Select an Account Rep Type.
- Enter a Value for Weight.
- Click Save.
  - Click the Refresh icon if the segment isn't listed in the dropdown.
  - Click the + icon to add a Segment on the fly.
  - Click the Edit icon to change the rules of the Segment on the fly.
  - Weight: You can enter a numerical value in the weight field, since an account can belong to multiple Segments, the Segment with the highest weight is selected by Hushly while choosing the appropriate ABM Page Variations.
The created Variation Page is automatically saved and previewed in draft mode until it is published.
Note: When a user edits a variation page, it remains locked for other users until the changes are saved or published.

How does Hushly know which account a web visitor belongs to?

Hushly does this in one of two ways.

IP 2 Account Match: Hushly, tries to match the user's IP address to an Account domain.
Acc URL Parameter: The "acc" URL parameter has the account name as its value.

Once Hushly identifies the web visitor's account, it checks for a corresponding page variation for that account. For example, if the user visits an ABM page with the URL https://lp.yourcompany.com/abm?acc=citibank, Hushly will recognize the account as Citibank. It will then determine that Citibank belongs to the "Banking" segment and present the page variation tailored for the Banking segment.

Adding a Segment